Your data, plainly explained.

What we collect

Account details you give us: your name, email address and, if you choose to share it, a phone number.

Style assessment answers, intake responses and any notes you send us about your wardrobe, measurements, events or fitness goals.

Purchase records: which package you bought, when, the amount, and the status of any subscription. Card numbers never reach us — payments are handled by Stripe.

Basic technical events such as page views, checkout attempts and errors, recorded without your answers, email address or name attached.

Why we hold it

To write your Style Blueprint, run your sessions and give advice that reflects your actual life rather than generic guidance.

To deliver what you paid for, manage your membership and send transactional email such as confirmations, receipts and billing notices.

To keep the service working: diagnosing failures, preventing fraudulent purchases and meeting our tax and accounting obligations.

Who else sees it

Stripe processes payments and holds your billing details under its own privacy terms.

Our hosting and database provider stores the data on our behalf under contract.

Our email provider delivers transactional mail on our behalf.

We do not sell your data, rent it, or share it with advertisers. We never publish your assessment answers, photographs or measurements.

How long we keep it

Assessments, blueprints and account records are kept while your account is open so you can return to them.

Purchase and invoice records are kept for as long as tax and accounting rules require, typically seven years.

Ask us to delete your account and we will remove your personal data within 30 days, except records we are legally required to keep.

Your choices

You can request a copy of your data, ask us to correct it, or ask us to delete your account at any time by emailing us.

Every non-essential email has an unsubscribe link. Transactional messages about a live purchase or subscription cannot be switched off while that purchase is active.

Security

Data is stored in an access-controlled database with row-level rules so one client can never read another client's records.

Payment card details are never stored by us. If we ever became aware of a breach affecting your data, we would tell you directly.